Companies Aid Flood-Hit South Korean Regions After Record Rainfall

South Korean companies are stepping up to support the flood-ravaged cities of Geoje and Tongyeong, which suffered immense damage from unprecedented rainfall. GS Retail delivered over 3,000 relief items, including drinks and food, to a shelter in Geoje. The company plans further support based on the evolving needs.

Sangmidang Holdings is also contributing, partnering with the Korean Red Cross to send 1,000 loaves of bread and 1,000 bottles of water. These supplies will aid displaced residents and recovery workers. KT&G has donated 300 million won to the Hope and Relief Association for rapid recovery and relief efforts, funded by employee contributions through its "Sangsang Fund." Its subsidiary, KGC, is donating 100 million won worth of red ginseng products.

Coupang provided 200 "Coupang Hope Boxes" containing essential household items to residents temporarily housed at Geoje Okpo Elementary School. The boxes include bedding, toiletries, and other necessities. The region experienced extreme rainfall from July 15-17, with Geoje receiving 916.1mm, nearly matching the annual average. Tongyeong also saw 454mm of rain on July 17 alone, a record for the area. The deluge triggered landslides and flooded homes and roads, leading to at least one death and two injuries in Geoje.