Companies outline strategies for turning artificial intelligence into business gains

Artificial intelligence is moving from experimentation into broader business use, but companies are still struggling to turn access into lasting results. That tension will take center stage at Clarín’s Visión 360 event on artificial intelligence and technology.

The event, scheduled to air on Clarín.com at 7 p.m. on Tuesday, will focus on the opportunities created by automation and the challenges companies face as they adapt. AI, data, digitalization and automated processes are changing how businesses produce goods, make decisions, interact with customers and develop new business models.

The gap between ambition and execution remains clear. PwC’s AI Performance 2026 study found that only a limited group of companies is gaining a distinct advantage in generating concrete financial returns from the technology. Deloitte’s 2026 global report, “The State of AI in the Enterprise,” said AI adoption is expanding rapidly, with nearly 60% of workers now able to use approved AI tools.

Yet access has not guaranteed impact. Deloitte’s survey of 3,235 global business and technology leaders found continuing obstacles in infrastructure, talent, governance and the redesign of work. More leaders, 42%, now believe their AI strategy is highly prepared compared with last year, but they feel less ready in operational areas including infrastructure, data, risk and talent.

The Clarín panel will include executives from Personal, Naranja X, AUSA, Aeropuertos Argentina, Unilever and The Global Initiative for Digital Empowerment. The discussion forms part of the annual Visión 360 series, which brings together business executives, officials, social leaders and entrepreneurs.