Company name 'Egg' revealed for poultry-focused show 'Kong Kong Farm Farm'

A recent review article delves into the naming of the company behind the new variety show 'Kong Kong Farm Farm,' revealing the connection between its business and its name. The show, which features poultry farming, has its company registered under the name 'Egg,' a choice that stems directly from its operational focus.

The article highlights that the company's official registration documents, specifically its 'deungibupon' (registration of ownership), list its business as 'poultry farming.' This detail directly informs the company's chosen name, indicating a straightforward and transparent approach to branding.

During a pre-show meeting, as depicted in the article, Lee Kwang Soo, a key figure associated with the program, explained the rationale behind the company's name. He clarified that the name 'Egg' was selected precisely because the company is involved in the poultry business, underscoring a direct link between the enterprise's activities and its corporate identity.