'Connecting customers and communities through sports': High1 Sports Club's positive influence

The era when corporate sports teams solely focused on improving athletic performance is over. Today, engaging customers through sports, contributing to local communities, and pursuing social value activities have become the 'new normal.' Kangwon Land's High1 Sports Club exemplifies this evolving role.

Operating teams in sports such as skiing, snowboarding, and judo, disciplines that often receive less public attention and support, the High1 Sports Club actively nurtures talented athletes. This commitment not only aims to enhance the athletes' capabilities but also contributes significantly to strengthening South Korea's overall sports competitiveness on national and international stages.

The club's philosophy, encapsulated as 'Communication → Contribution → Value,' highlights its multifaceted approach. Beyond the realm of competition, High1 Sports Club actively seeks to connect with customers, foster goodwill within local communities, and engage in meaningful social value initiatives. This holistic strategy underscores the understanding that corporate sports entities can and should serve a broader purpose.

By investing in athletes and promoting sports that might otherwise struggle for resources, Kangwon Land's initiative demonstrates a forward-thinking approach to corporate social responsibility. The High1 Sports Club is not just a team; it's a vehicle for positive social impact, reinforcing the idea that sports can be a powerful tool for connection, community development, and creating lasting value.