Consumer psychology expert sparks divided reactions after TV appearance

Dalibor Šumiga, a specialist in behavioral marketing, ignited a lively discussion during his appearance on the television show "Nedjeljom u 2" with host Aleksandar Stanković. Šumiga explained how subtle psychological triggers can predict and direct consumer behavior, drawing on practical examples.

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I adore Mr. Dalibor. Such a well-read, intelligent, sensible man, such a good speaker with perfect arguments, a pleasure to listen to.

His insights quickly spilled from the television screen onto the internet, generating strong reactions. Many viewers lauded Šumiga, describing him as exceptionally well-read, intelligent, and articulate, with perfect arguments. "I adore Mr. Dalibor. Such a well-read, intelligent, sensible man, such a good speaker with perfect arguments, a pleasure to listen to," one commenter wrote, echoing sentiments like "Excellent show, excellent guest" and "The man is phenomenal."

However, not all viewers shared this enthusiasm. Some found Šumiga irritating, accusing him of ego inflation and an inability to accept criticism. Discussions also surfaced questioning the core of his work, with some dismissing it as "selling fog." One critical comment alleged that Šumiga deletes comments and blocks those who offer reasoned counterarguments on social media, indicating the polarized reception to his television appearance.

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The man is phenomenal.

Šumiga, founder of Promosapiens, the first behavioral marketing agency in the region, has 18 years of experience. He has developed marketing solutions for leading brands using consumer psychology and neuromarketing. He is also a Google Growth Engine ambassador and a member of the Neuromarketing Science & Business Association.

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Man, I think he has ego inflation, based on LinkedIn and Facebook posts where he deletes comments and blocks interlocutors when they argue with him.