Content Unavailable Without Ad Consent

This article from iDNES (CZ) serves as a notice to users regarding advertising consent. It explains that to continue viewing content, users must agree to targeted advertising. Two options are presented: a paid subscription to iDNES Premium for an ad-free experience, or free access with personalized ads. The notice elaborates on how user data, including browsing habits and online activity, is collected and used by MAFRA, a.s., and its 125 advertising partners to tailor advertisements. Users are informed that they can withdraw their consent at any time, which would then prompt them to consider the premium subscription. The article also details the specific purposes for which data is processed, such as selecting ads, personalizing content, measuring ad performance, and site operation. It clarifies that certain data processing activities, even for non-targeted purposes, may be based on legitimate interest, and users can object to this. The notice emphasizes that the chosen settings will apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.