Convenience stores battle for summer health food market

South Korean convenience stores are rolling out a range of "health food" convenience meals featuring ingredients like eel, duck, and abalone to capture the summer "Boknal" (dog days) market. As dining out becomes more expensive, these stores are offering ready-to-eat options priced around 10,000 won (approximately $7.20 USD) to attract consumers seeking nourishing meals during the hottest period of the year.

GS25, operated by GS Retail, is among the chains introducing new "Boknal"-themed products. Their offerings include lunchboxes, kimbap, and other convenient meals. A standout item is the "Lunchbox of the Month July Boknal Edition," scheduled for release on July 8, which promises a hearty and traditional summer meal.

This strategy taps into the cultural significance of "Boknal," a period traditionally associated with consuming hearty foods to combat the summer heat and bolster energy. By providing accessible and affordable versions of these traditional dishes, convenience stores aim to become a go-to destination for consumers looking to stay healthy and energized throughout the summer months.