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🇪🇪 Estonia /Economy & Trade

Coop Publishes Detailed Schedule for Converting Prisma Stores

From Postimees · () Estonian

Translated from Estonian and summarized by DistantNews. Read the original for the full story.

At a glance

News Named sources New plan
  • Estonia’s largest merger between two retail chains will begin when Roo Prisma becomes Roo Coop Maksimarket on Sept. 10.
  • All 13 Prisma stores are scheduled to join Coop by the end of November, expanding Coop’s selection and market share.
  • The first conversion will involve more than 120 people and 30 parties working during a 16-hour overnight transition.

The first of Estonia’s 13 Prisma stores will join the Coop network this week, starting a retail merger that Coop describes as the largest between two chains in the country’s history. Roo Prisma will close a few hours early on Sept. 9, at 7:30 p.m., and reopen as Roo Coop Maksimarket at noon the following day.

Coop and its partners will have just over 16 hours to complete visual and technical changes at the Harkujärve store. Between 120 and 125 people will work on the transition, involving 30 different parties, including 25 external partners. At peak times, 70 to 90 people may be inside the store.

Coop Eesti Keskühistu chief executive Rainer Rohtla said the merger would preserve features Prisma customers value, including its broad selection, Nordic products, low prices and spacious shopping environment. He said Coop would add more Estonian products, weekly offers and a shopping app. The combined product range will reach up to 100,000 items.

Although the names of the Prisma stores will change over the coming months, everything Estonians value highly will remain: a wide product range, Nordic products, affordable prices and a pleasant, spacious shopping environment.

· Rainer RohtlaThe Coop Eesti Keskühistu chief executive described what customers could expect after the conversions.

The remaining conversions will take place through November. In September, Tiskre, Maardu, Vanalinna and Sikupilli will join the network. Kristiine, Rocca al Mare, Lasnamäe and Mustamäe will follow in October. Rapla, Annelinna, Sõbra and Narva are scheduled for November.

Coop Harju will operate the nine stores in Tallinn and Harju County. Coop Rapla will manage Rapla Prisma, while Annelinna and Sõbra will move under Coop Tartu. Narva will be the only store managed by Coop Eesti Keskühistu. Rohtla acknowledged that the complex process could face setbacks, but said the teams were working to ensure each conversion succeeds.

Because the project is multifaceted and complex, it is natural that setbacks may occur during the process, but our teams are working to ensure that every store conversion succeeds.

· Rainer RohtlaRohtla acknowledged the operational challenges involved in converting the stores.
About this summary

Originally published by Postimees in Estonian. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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