Coupang CEO Harold Rogers spotted in South Korean jersey at U.S. soccer match

Harold Rogers, the interim CEO of Coupang, was spotted attending a South Korean national football team friendly match in the United States. The game, held ahead of the 2026 World Cup qualifiers, was broadcast live on Coupang Play, the company's streaming service.

Rogers was seen wearing a South Korean national team jersey, personally attending the match held at South Field at Brigham Young University (BYU) in Provo, Utah. This location is significant as it is Rogers' alma mater and the area where he spent his childhood.

Yang Dong-seok, a Coupang Play caster, noted Rogers' presence during the broadcast, stating, "Coupang CEO Harold Rogers is watching today's match. He came to the venue in person to cheer on the players in the national team uniform."

The match marked the national team's final preparation game before their opening match in the North, Central America, and Caribbean World Cup qualifiers on June 12. South Korea secured a 1-0 victory with a free-kick goal from Lee Dong-gyeong. Reports indicate Rogers, who was on a business trip in the U.S., deemed the match important enough to attend personally and was seen interacting with officials and encouraging Coupang Play staff at the venue.

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Today's match Coupang CEO Harold Rogers is watching. He came to the venue in person to cheer on the players in the national team uniform.