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Couple accused of profiting millions from fraudulent health product sales in Vietnam

Couple accused of profiting millions from fraudulent health product sales in Vietnam

From Thanh Niên · () Vietnamese

Translated from Vietnamese, summarized and contextualized by DistantNews.

At a glance

News Official statement Under investigation
  • Vietnamese authorities have charged a couple, identified as 'Cô giáo Hương' and her husband, with defrauding customers in a product sales scheme.
  • They are accused of illegally profiting between 5 to 7 billion Vietnamese dong from selling a product called Loramen.
  • The couple, along with associates, allegedly created misleading videos to promote the product's supposed effects on sexual performance, despite knowing it was only for hygiene purposes.

Authorities in Hanoi, Vietnam, have initiated legal proceedings against a couple, known as 'Cô giáo Hương' (Teacher Hương) and her husband, on charges of customer deception. The investigation into their business dealings has revealed that they allegedly reaped illicit profits ranging from 5 to 7 billion Vietnamese dong (approximately $200,000 to $280,000 USD) from the sale of a product named Loramen.

Theo Công an TP.Hà Nội, số tiền vợ chồng Phú Lê và vợ chồng 'Cô giáo Hương' thu được từ việc bán lẻ sản phẩm Loramen là 11,6 tỉ đồng, trong đó vợ chồng Hương hưởng lợi từ 5 - 7 tỉ đồng.

— Hanoi PoliceStating the total revenue and the couple's alleged profit from Loramen sales.

According to the Hanoi police, the couple, identified as Nguyễn Thị Hương, 27, and Vũ Hải Long, 34, collaborated with Phú Lê and his wife Lã Thúy Kiều in October 2024. Their agreement involved Phú Lê's company, Thiên Phú, handling product manufacturing and regulatory procedures for Loramen, while Hương and Long were responsible for marketing and sales. Profits were to be split 50-50.

Công an TP.Hà Nội xác định, tháng 10.2024, vợ chồng Hương liên hệ với Phú Lê và Lã Thúy Kiều (41 tuổi, vợ Phú Lê) để hợp tác sản xuất, kinh doanh sản phẩm Loramen thông qua công ty TNHH thương mại xuất nhập khẩu Thiên Phú (Công ty Thiên Phú) của vợ chồng Phú Lê.

— Hanoi PoliceDetailing the initial business agreement between the parties.

During their collaboration, Kiều arranged for Loramen to be produced by various companies. Hương, Long, and Phú Lê then created numerous videos for social media, falsely advertising Loramen as a product that enhances sexual performance and prolongs intercourse. However, the product's actual intended use, as confirmed by health authorities in Hanoi and Quảng Ninh, was for external application to combat fungal infections and reduce odor, not for treating medical conditions or boosting sexual function.

Đối với Loramen, Sở Y tế Hà Nội xác định sản phẩm là dạng khử mùi và chống mùi (giảm mùi mồ hôi); Sở Y tế Quảng Ninh thì xác định sản phẩm này là dung dịch bôi ngoài giúp ngăn ngừa tình trạng nấm ngứa bộ phận sinh dục nam giới, ngăn ngừa virus, vi khuẩn…

— Hanoi and Quảng Ninh Departments of HealthClarifying the actual intended use of the Loramen product.

At the police investigation, Hương and Long admitted they were aware that Loramen did not possess the advertised sexual enhancement properties. Nevertheless, driven by profit, Long allegedly orchestrated the creation of misleading promotional videos to inflate sales. Between November 2024 and April 2026, the group reportedly generated 11.6 billion Vietnamese dong (around $490,000 USD) from retail sales of Loramen, excluding wholesale transactions. The couple claims their personal profit from this venture was between 5 and 7 billion dong.

Tuy nhiên, vì lợi nhuận, Long vẫn dựng các kịch bản để Hương, Phú và một số đối tượng khác quay video quảng cáo sai sự thật, thổi phồng tính năng, tác dụng để bán được nhiều sản phẩm hơn.

Explaining the motive behind the misleading advertisements.
DistantNews Editorial

Originally published by Thanh Niên in Vietnamese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.