CPBL: CTBC Brothers Launch Streetwear Brand Baseline, Tap SEVENTEEN's DK as Star Endorser

The CTBC Brothers, a prominent team in Taiwan's Chinese Professional Baseball league, have stepped into the fashion world with the launch of their new streetwear brand, Baseline. The brand's core concept is to bridge the gap between the baseball field and daily life, transforming the sport's unique structural elements and details, like stitching, into sleek, modern apparel.

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Start from the Baseline｜ With SEVENTEEN DK, turn passion into a lifestyle.

To embody this fusion of athletic spirit and urban style, the team has enlisted DK, a member of the popular South Korean K-pop group SEVENTEEN, as their official spokesperson. DK's sunny disposition and personal fashion sense are seen as a perfect match for Baseline's philosophy of understated, versatile style. His involvement is expected to elevate the brand's appeal beyond the stadium, potentially making its way into street style scenes in Seoul and globally.

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Baseline defines the line that goes from the field to life, transforming the unique geometric structures of baseball into the clean cuts of clothing, and cleverly hiding the exquisite 'baseball stitching' in the clothing details, turning the toughness of the field into the casualness and ease of everyday life.

Baseline's launch signifies a strategic move by the CTBC Brothers to connect with fans on a different level, offering a lifestyle product that reflects the team's identity. The brand aims to translate the energy and aesthetics of baseball into wearable fashion, making it accessible and appealing to a wider audience.

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DK, with his sunny and warm image, and his 'highly imitable' personal daily fashion taste, is a perfect match for Baseline's core concept of low-key versatility.