Croatia's smoke-free portfolio exceeds one-third of total sales

Philip Morris Zagreb is actively pursuing a future beyond traditional cigarettes, with its "smoke-free portfolio" already accounting for over a third of its total sales. Anita Letica, President of the Management Board, stated that the company has developed the necessary scientific, technological, and research capabilities to fully move away from cigarettes.

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If we want adult smokers who do not quit smoking to switch to less harmful alternatives to cigarettes, and the tax system should also continue to recognize the differences between these categories of products.

Letica emphasized that this transition is a priority for the company, which has a long-term goal of expanding its operations into the wellness sector. She believes that for adult smokers who choose not to quit, encouraging them to switch to less harmful alternatives is crucial.

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built scientific, technological, and development capacities that enable a complete departure from cigarettes in the future.

To support this shift, Letica stressed the importance of the tax system recognizing the differences between various product categories. This, she suggests, will incentivize smokers to adopt less harmful options. The company's focus on innovation and adaptation reflects a broader industry trend towards evolving consumer preferences and regulatory landscapes.

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This is a priority, and the company's long-term ambition is to expand its activities in the field of wellness.