Croatia's tourism chief: Expecting a fight for every guest at peak season

Kristjan Staničić, director of the Croatian National Tourist Board, acknowledged a dip in tourist arrivals and overnight stays in June but stated there is no reason for concern, as cumulative results match last year's record-breaking preseason. He attributed the weaker June performance to a different calendar of public holidays and school breaks in key tourist markets, particularly Germany and Austria.

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We announced that June would be somewhat weaker compared to last year precisely because of the different schedule of holidays and school breaks in some markets.

"We announced that June would be somewhat weaker compared to last year precisely because of the different schedule of holidays and school breaks in some markets," Staničić said during an appearance on RTL Danas. "When we look at cumulative results, which is the most important indicator, we have repeated the results of last year's preseason, which was a record. Therefore, there is no reason for concern, but for satisfaction."

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When we look at cumulative results, which is the most important indicator, we have repeated the results of last year's preseason, which was a record. Therefore, there is no reason for concern, but for satisfaction.

Staničić noted that early July data indicates a promising trend, with tourist traffic showing growth and arrivals already exceeding last year's figures for the same period. Addressing discussions about rising prices, he stressed that Croatia's tourism competitiveness should not be judged solely on price. Instead, he highlighted the importance of the level of service and quality guests receive for their money.

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Croatia is neither too expensive nor too cheap. It is important to talk about value for money, that is, that the guest receives adequate quality for a certain price.

"Croatia is neither too expensive nor too cheap. It is important to talk about value for money, that is, that the guest receives adequate quality for a certain price," he stated. Staničić also pointed out the increasing trend of travelers delaying their booking decisions until shortly before departure, which intensifies market competition. He acknowledged that some foreign visitors find certain goods more expensive in Croatia compared to their home countries, especially those shopping in supermarkets while staying in private accommodation. "Therefore, everyone in the tourism chain must be flexible in setting prices," he urged.

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Therefore, everyone in the tourism chain must be flexible in setting prices.