Cultivating Content Talent in the Generative AI Era... New Contents Academy Connects with the Industry

The rise of generative AI is rapidly transforming the broadcasting and content creation industries, moving beyond simple idea generation to encompass scenario planning, image creation, video production, and even background music composition. This shift has created a surge in demand for practical, hands-on talent capable of leveraging these new technologies.

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The project class experience was a great help in adapting to the field.

However, traditional university programs and one-off training sessions often struggle to keep pace with the industry's rapid evolution. Content creators are increasingly seeking education that combines real-world experience with a solid understanding of new technologies. The New Contents Academy (NCA), operated by the Korea Creative Content Agency (KOCCA), is designed to meet this need.

NCA offers a two-year, six-semester program focusing on new technologies like AI, XR (extended reality), and immersive content. The curriculum includes project-based learning and mentorship from industry professionals. Recent NCA graduates have successfully transitioned into internships and full-time roles at media companies, including EBS.

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When I came to the field, I realized that the class experience was a solid asset.

Han Su-jeong, an NCA alumna interning at EBS in AI content planning and production, highlighted the value of the academy's project-based approach. She noted that courses like "Interaction Design" required students to plan and present content within tight deadlines, simulating the collaborative and demanding environment of the professional world. This experience, she stated, significantly aided her rapid adaptation to her current role.

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We were able to repeatedly experience the process of concretizing ideas and persuasively conveying them to others.

EBS has reported positive feedback on NCA interns, noting their ability to not only use AI tools but also to strategize their application in production. Four NCA students were placed in EBS's content business planning, space design, and graphic design departments, contributing to actual content production tasks. EBS emphasizes the growing need for programs like NCA that connect industry demands with practical training and real-world experience in the fast-changing content sector.

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NCA students, from the beginning of their internship, were not just handling AI tools, but were contemplating how to apply and optimize them in the actual production process.