Cut-price haircuts grow in popularity with cost-savvy salon-goers

A growing number of Australians are seeking out budget-friendly haircuts at training salons, a trend driven by the escalating cost of living. Apprentice-run establishments, often located at TAFE campuses, are experiencing a significant influx of customers, with some reporting booking increases exceeding 70 percent in the past financial year. This surge indicates a shift in consumer behavior as individuals prioritize affordability without compromising entirely on personal grooming.

“

I thought 'Will they over-process my hair? Will they even blow-dry it correctly?'

Denise Kelly, a self-funded retiree, shared her experience of switching from a professional salon, where a wash and blow-dry could cost over $70, to a training salon for just $20. Initially hesitant about the apprentices' skill level, Kelly was won over by the positive results and the substantial savings, which allow her to allocate more funds towards travel. "My husband liked it, so that's even better," she quipped, highlighting the dual satisfaction of a good haircut and financial prudence.

“

My husband liked it, so that's even better.

Deb Blow, executive director of education and training at TAFE Queensland, confirmed that the rise in customers is "obviously related to the cost-of-living pressures." The appeal extends beyond hairdressing to barbering services, which are also popular at TAFE's training salons. Simon Zanchetta, an IT manager, became a repeat customer after initially being a reluctant participant. He found that the $10 price point for haircuts at the training salon aligned well with the apprentices' skill development level, offering a convenient and cost-effective solution.

“

Now that I'm a self-funded retiree, we can travel a little bit more because I'm not spending so much at the hairdressers.

The increased customer flow provides invaluable practical experience for the apprentices. Hairdressing educator Naomie Diamond explained that "more bums on seats" allows students to refine their timing, accuracy, and client interaction skills in a simulated yet busy environment. Second-year apprentice Ahrielle Jeffery noted that the collaborative atmosphere among peers in a training salon fosters mutual support and accelerates learning, contrasting it with the more solitary experience in a professional setting. This hands-on approach ensures apprentices are well-prepared for the demands of the industry upon graduation.

“

We think that's obviously related to the cost-of-living pressures.