Czech news site iDNES.cz seeks user consent for targeted ads or premium subscription

Czech news outlet iDNES.cz is presenting users with a clear choice regarding their online experience: consent to targeted advertising or opt for an ad-free premium subscription.

The website's notice explains that by agreeing to targeted ads, users allow iDNES.cz and its 125 advertising partners to process data based on browsing habits and online activity. This data is used to personalize both advertisements and website content.

Alternatively, users can choose the "iDNES Premium" option, which costs 199 Czech koruna per month. This subscription grants unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital access to newspapers and magazines, all without advertisements.

The notice also clarifies that users can withdraw their consent for targeted advertising at any time. However, revoking consent will prompt them to transition to the premium, ad-free service. The site emphasizes that certain data processing, even for non-targeted purposes, may occur based on legitimate interest, with options for users to object to this processing.