Czech News Site Requires Ad Consent or Premium Subscription

Access to content on iDNES.cz and its associated sites is contingent on user consent for advertising preferences. Readers are presented with two primary options: a premium subscription or engagement with targeted advertising.

The premium subscription, priced at 199 Czech Koruna per month, offers unlimited, ad-free access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. This tier also includes access to digital versions of newspapers and magazines.

Alternatively, users can opt for free access by consenting to targeted advertising. This involves agreeing to the use of cookies and other online identifiers for personalized ad delivery. Both the publisher, MAFRA, a.s., and its 125 advertising partners will use these data for targeted advertising based on user browsing habits and online activity.

Users have the ability to withdraw their consent for targeted advertising at any time. However, withdrawing consent will prompt them to switch to the ad-free premium service. Consent for other purposes, such as personalized content delivery, can be managed independently without requiring a switch to the premium subscription.