Czech news site requires ad consent or subscription for access

Access to the full content of iDNES.cz and its affiliated news sites, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz, is contingent upon user consent for advertising. The publication offers two primary options: a paid subscription to iDNES Premium for an ad-free experience, or the acceptance of targeted advertising. The latter involves agreeing to the use of cookies and other tracking technologies to personalize advertisements based on user behavior and interests.

For users who opt for the free, ad-supported model, advertisements will be displayed on the websites. These ads will be tailored to individual user profiles, compiled from data gathered about their online activities. MAFRA, a.s., the publisher, and its 125 advertising partners will utilize this data for targeted advertising. Users retain the right to withdraw their consent for personalized advertising at any time, though doing so will prompt them to switch to the premium, ad-free service.

Further options allow users to manage their privacy settings, including objecting to data processing based on legitimate interest. The chosen settings will apply across the iDNES.cz network. The processing of data for various purposes, such as selecting ads, personalizing content, measuring performance, and site operation, is detailed, with specific provisions for users who decline certain data processing activities.