Dak Lak hosts Ocean Tuna Festival and Mount Da Bia race for national holidays

Dak Lak is set to come alive with a vibrant festival celebrating the ocean tuna and the majestic Mount Da Bia, running from April 30 to May 3. This initiative by the Department of Culture, Sports, and Tourism aims to invigorate the local tourism sector during the national holidays. The "Dak Lak Tuna - Essence of Golden Fishing" program promises a rich tapestry of experiences, blending cultural performances with modern technology like 3D mapping. A central highlight will be the "tuna processing and culinary space" at Phu Yen Square, where visitors can witness the art of preparing whole tuna and savor dishes that uniquely fuse coastal flavors with the distinctive spices of the Central Highlands. This fusion is a testament to Dak Lak's innovative spirit, integrating its burgeoning tuna industry with its rich agricultural heritage. Beyond the culinary delights, the festival also offers a glimpse into the traditional and modern fishing practices that define the region's connection to the sea. Complementing the festivities is the "Conquer Mount Da Bia Sky Run," a trail race designed to promote healthy lifestyles and showcase the natural beauty of the area. This event is more than just a holiday celebration; it's a strategic effort to position Dak Lak as a dynamic and welcoming destination, drawing visitors to its unique blend of culture, nature, and gastronomy. The local media views this as a crucial step in diversifying the province's appeal beyond its traditional strengths.

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The series of activities are organized to celebrate the country's major holidays, promote the image of the destination, attract tourists, and stimulate sustainable tourism.