Dangote named Africa’s top brand for eighth straight year

Dangote Industries Limited has solidified its status as a leading corporate brand in Africa, securing the title of Africa's Most Admired Brand for the eighth year running in the latest Brand Africa 100 rankings. The conglomerate also maintained its top position as Africa's Most Admired Industrial Brand and was recognized for its contributions to improving the continent.

The accolades were announced at the 16th annual Brand Africa 100: Africa’s Best Brands event in Addis Ababa, Ethiopia. The rankings are derived from a 2026 survey encompassing consumers from 30 African nations, representing over 85 percent of the continent's population and economic output. This survey assesses consumer perceptions, brand influence, and market relevance across various sectors.

In the aided recall category, Dangote surpassed competitors like MTN and Vodacom to become Africa's most admired brand. It also ranked second in spontaneous brand recall among African brands, trailing only MTN and outranking Trade Kings. Brand Africa attributes Dangote's consistent success to its broad presence in key economic sectors, including cement, fertilizer, petrochemicals, energy, sugar, salt, packaging, and logistics.

"With African brands accounting for only 15 per cent of the top 100, it is clear that we must deliberately support and celebrate local champions like Dangote who showcase African industrial capability on the global stage," stated Brand Africa founder and chairman, Thebe Ikalafeng. He emphasized the necessity of stronger support for African brands to foster economic development and industrial growth.

This latest recognition adds to Dangote Industries' collection of awards, including its induction into the Brand Africa Hall of Fame. Additionally, Anthony Chiejina, Group Chief Branding and Communications Officer, was named one of Africa's 100 Most Influential Chief Marketing Officers. Aliko Dangote, President and CEO of Dangote Industries, also received a Lifetime Achievement award.

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With African brands accounting for only 15 per cent of the top 100, it is clear that we must deliberately support and celebrate local champions like Dangote who showcase African industrial capability on the global stage.