Danish licorice success: Lakrids by Bülow boosts sales by 19 percent

Danish licorice producer Lakrids by Bülow has reported a strong financial performance, with sales revenue climbing 19 percent to 449 million Danish kroner in the past year. The company, founded nearly 20 years ago on the island of Bornholm, saw sales growth across all its markets. This success comes despite significant fluctuations in raw material costs, such as cocoa prices.

Germany continues to be Lakrids by Bülow's most important market, significantly expanding its share of the company's sales. Last year, German sales accounted for 39 percent of the total revenue, up from 27 percent in the previous year. This growth was partly driven by new store openings within the country. In Denmark, the company's home market, sales increased by 11 percent.

Online sales have also become a substantial part of the business, now representing 35 percent of the total turnover. This marks a 10 percentage point increase over the last year, highlighting the growing importance of e-commerce for the company. Despite challenges like the tripling of cocoa prices at the beginning of the year, Lakrids by Bülow achieved a net profit of 56 million Danish kroner.