"Decorate to your taste"... Nike launches collaboration collection commemorating BTS's world tour 'Arirang'

Nike is celebrating the global phenomenon that is BTS with a special collaborative collection tied to the group's "Arirang" world tour. The partnership aims to honor BTS's achievements and their forward-looking vision, blending the band's identity with Nike's customization services and official merchandise.

Through the "Nike By You" platform, fans can access 10 custom designs inspired by BTS. These graphics can be applied to various Nike apparel, including t-shirts and tote bags. The designs incorporate elements like the number '7,' symbolizing the seven members, and musical motifs, reflecting BTS's musical legacy and their connection with a global fanbase. This customization service will be available in select Nike stores starting next month.

Alongside the customizable options, Nike is releasing official tour merchandise. This range includes practical items like t-shirts and hoodies, designed for both concert-goers and everyday wear, featuring stylish, timeless designs infused with BTS's signature symbolism. Notably, a special hat will be sold exclusively in South Korea, adding an element of rarity for local fans.

BTS is currently undertaking their "Arirang" world tour, scheduled for 85 shows across 34 cities globally. The tour includes highly anticipated performances in Busan, South Korea, on June 12-13.