“Design is a process of subtraction”

Park Jin-bum, a celebrated book designer with a portfolio exceeding 1,500 titles, has earned acclaim for his powerful and distinct visual language, particularly in the realm of genre fiction. His philosophy centers on the idea that "design is a process of subtraction, not addition." He believes that a single dot can convey emotion, and that the most effective design leaves only the essential elements.

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Design is a process of subtraction, not addition.

Despite facing early criticism for his perceived lack of experience and slow pace, Park has become one of the most trusted book designers in the Korean publishing industry. His ability to accurately interpret a work's theme and intent, translating it into a striking visual representation, has led to numerous accolades, including the 'Designer of the Year' awards from the Korean Publishers Association and Sisa IN.

Park's journey into book design began serendipitously at a design firm. After a brief departure due to feedback about his passion, he returned to the field, honing his skills at publishing houses before establishing his independent studio, 'Gongjungwon.' He views the design process as a rigorous exercise in refinement, stripping away extraneous elements until only the core message remains. "The state where nothing more can be added or removed is the best design, isn't it?" he muses.

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If a single dot can convey emotion, then it is enough.

He advocates for originality, urging aspiring designers to "not imitate existing designs." While acknowledging the industry's tendency to follow trends, Park stresses the importance of discovering and cultivating one's unique strengths, whether in typography, imagery, or color. A devoted reader of genre fiction himself, he has carved a niche in designing covers for crime and mystery novels, but his work now spans diverse genres, broadening his perspective on the world.

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The state where nothing more can be added or removed is the best design, isn't it?

With a goal to work until the age of 70, Park Jin-bum aspires to be a pioneering figure in the Korean publishing scene, where designers often retire earlier. He hopes to inspire younger generations by demonstrating that a long and productive career in book design is achievable. From his studio in Hapjeong, he continues to immerse himself in reading, contemplating, and refining designs, embodying his lifelong commitment to the craft.

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Don't imitate existing designs. Even if it's a bit clumsy and the completeness is lacking, do your own original design.