Despite price wars, Fairtrade products continue to grow in Switzerland

Despite a price war among retailers and slower overall growth in the food sector, Fairtrade products are thriving in Switzerland. The turnover for these certified goods rose by 6.3% to 1.08 billion francs in 2025. This surge pushed per capita consumption to 119 francs, solidifying Switzerland's global lead in Fairtrade food consumption.

Fabian Waldmeier, director of Fairtrade Max Havelaar, attributes this success partly to an expanding range of Fairtrade products, including more accessible price segments. High-volume items such as cocoa, roses, and coffee also saw significant growth, contributing to the overall positive trend. The availability of over 3,600 Fairtrade products in Swiss stores further supports this market.

While other European countries like Germany and the Netherlands also observed positive dynamics for Fairtrade goods, Switzerland maintains its lead. This is partly due to the high purchasing power of its consumers, combined with a strong commitment to ethical sourcing. The continued growth indicates a consumer preference for sustainable and ethically produced goods, even amidst economic pressures.

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The widening of the Fairtrade product range, also in the most accessible price segments, partly explains this progression.