Dettol pushes protection against germs in active environments

Dettol Cool is intensifying its focus on hygiene awareness in Nigeria by launching experiential campaigns in active environments, particularly fitness spaces where freshness and protection are paramount. The #OwnTheSweat 2.0 campaign builds on previous efforts, aiming for deeper consumer engagement by creating immersive experiences in locations central to daily physical activity.

The campaign addresses the discomfort caused by rising temperatures and crowded conditions, which make maintaining hygiene more challenging. Dettol Cool's antibacterial bar soap is central to this initiative, offering triple-action benefits: 99% germ protection, a cooling sensation that lowers skin temperature, and sustained defense against body odor during physical exertion.

Through pop-up activations in fitness centers across Nigeria, the campaign features interactive workout sessions and hygiene-focused activities. Fitness instructors lead structured sessions that connect physical performance with personal care, demonstrating how hygiene seamlessly integrates into everyday routines. At the Lagos NYSC camp, for example, participants engaged in fitness challenges and competitions, with outstanding individuals recognized as "Cool Champions."

Boma Harrison, Marketing Director at Reckitt West Africa, stated that the initiative was designed to meet Nigerians in their everyday environments. "With #OwnTheSweat2.0 by Dettol Cool, we wanted to go beyond awareness and create real, engaging experiences in spaces where people are most active, such as the gym," Harrison said. "It’s about showing that staying cool, fresh, and maintaining good hygiene can be simple, even in demanding conditions."

The #OwnTheSweat 2.0 campaign underscores Dettol's commitment to supporting active lifestyles by providing effective hygiene solutions that help individuals maintain freshness and protection, even in challenging conditions.

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With #OwnTheSweat2.0 by Dettol Cool, we wanted to go beyond awareness and create real, engaging experiences in spaces where people are most active, such as the gym. It’s about showing that staying cool, fresh, and maintaining good hygiene can be simple, even in demanding conditions. You can rely on Dettol Cool to get the job done.