Director behind aespa, IVE, BTS music videos joins 'My Little Old Boy' show

Music video director Yoon Seung-rim, acclaimed for his visual storytelling in the K-pop industry, has made his debut on the popular KBS2 variety show 'My Little Old Boy' (also known as 'The Boss's Ear is Donkey's Ear'). The episode marked the first time the director, who has helmed music videos for global sensations like BTS, Blackpink, aespa, and IVE, shared insights into his professional life and personal routine.

Yoon Seung-rim's directorial portfolio boasts an impressive roster of top-tier K-pop artists. His distinctive visual style has shaped the music videos for chart-topping groups such as BTS, Blackpink, aespa, IVE, Twice, and the newer group BoyNextdoor, among others. His participation in the show offers viewers a rare glimpse into the creative process behind some of K-pop's most iconic visual content.

The show's format typically follows a 'new boss' as they navigate their work and personal lives, offering a behind-the-scenes look. Yoon's appearance promises to reveal the dynamics of his directorial work, potentially showcasing his interactions with artists and production teams, and offering a unique perspective on the demanding world of K-pop music video production.