Dispute over advertising: Lawsuit against Rewe bonus coupons withdrawn

The consumer protection association of Baden-Württemberg has withdrawn its lawsuit against the supermarket chain Rewe concerning advertising practices in Rewe's app. The legal dispute centered on bonus coupons offered to customers.

Consumer advocates had argued that Rewe's app was misleading. They contended that while the app displayed bonus amounts for certain products, it failed to show the total price of those items. This omission, they claimed, prevented consumers from making informed purchasing decisions. A lower court in Cologne had initially sided with the consumer advocates in November 2025, ruling against Rewe.

However, Rewe appealed the decision. Judges at the Higher Regional Court (OLG) in Cologne took a different view of the advertising. They determined that Rewe was not obligated to display additional price information in the context of these bonus offers and considered the lawsuit unfounded. Following this assessment by the OLG, the consumer group decided to withdraw their case.

Rewe expressed satisfaction with the ruling, stating that the OLG Cologne had confirmed their legal interpretation. This case is part of a broader trend of legal challenges involving loyalty apps from food retailers. Similar lawsuits have been filed against discounters like Penny and Netto, though those cases have also faced legal hurdles, with some reaching the Federal Court of Justice.