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Dolby Grows in Mexico Amidst Streaming Music and Television
🇲🇽 Mexico /Technology

Dolby Grows in Mexico Amidst Streaming Music and Television

From El Universal · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

In-depth Sources not specified Context piece
  • Dolby is expanding its presence in Mexico beyond cinemas, integrating its audio and visual technologies into streaming platforms, smartphones, and televisions.
  • Mexico is a strategically important market for Dolby due to its significant production of music and audiovisual content.
  • The company is working with content creators and platforms like Netflix and Amazon to ensure an immersive experience for consumers, with over 200 studios in the region equipped for Dolby Atmos production.

Dolby, long associated with cinema sound, is actively broadening its reach into Mexico's burgeoning digital content landscape. The company's advanced technologies, including Dolby Atmos and Dolby Vision, are now integral to streaming services, smart devices, gaming consoles, and even broadcast television. This strategic shift aims to redefine consumer perception of the Dolby brand beyond its traditional cinematic roots.

Latin America in general is a growing market, a market that also has very important content generation in both Spanish and Portuguese.

— Víctor MéndezDolby's commercial director for Latin America, on the region's significance for content creation.

Víctor Méndez, Dolby's commercial director for Latin America, highlighted Mexico's crucial role as a hub for content creation. The region's robust production of both Spanish and Portuguese language content makes it a key market for Dolby's ecosystem strategy. This approach encompasses the entire content lifecycle, from creation in studios to final playback on consumer devices.

Mexico boasts over 200 studios equipped for Dolby Atmos production, signaling a strong industry adoption of immersive audio formats. Dolby collaborates closely with major streaming platforms such as Netflix, Amazon, and Disney to ensure that the audio-visual experience created by producers is faithfully delivered to audiences. This ensures that the intended immersive quality is maintained across various devices.

We have more than 200 studios enabled to produce in Dolby Atmos regionally.

— Víctor MéndezHighlighting the number of studios equipped for Dolby Atmos production in the region.

Méndez explained Dolby Atmos as an object-based audio format, contrasting it with traditional channel-based systems. He used the analogy of a sound sphere surrounding the listener, allowing for dynamic sound placement, such as a guitar circling the audience or drums moving from above. This technology creates deeply engaging experiences, placing users within the environment of a stadium, concert, or film scene. Dolby's ongoing innovation, following its pioneering work in stereo and digital audio, positions Atmos as the next significant evolution in audio technology.

Imagine that we are enveloped in a sphere and we manage to make the guitar spin around us, that the drums pass from top to bottom.

— Víctor MéndezExplaining the immersive nature of Dolby Atmos technology.
DistantNews Editorial

Originally published by El Universal in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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