Domino's Pizza Ad Featuring Le Sserafim Tops 17 Million Views in Four Days

Domino's Pizza is celebrating a viral hit with its latest television commercial starring K-pop group Le Sserafim. The advertisement for the new 'Moojinjang Shrimp Steak Pizza' has captivated audiences, racking up an impressive 17 million views on the Domino's Pizza official YouTube channel within just four days of its release.

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The advertisement felt very short.

The campaign's success extends beyond the main commercial. Five short clips, each highlighting individual members' charms, have also garnered substantial attention, with all videos approaching 2 million views. The brand has been flooded with positive comments on YouTube, with viewers praising the commercial's brevity and the appetizing portrayal of the new pizza.

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I came to watch the ad even though I subscribe to premium.

Fans have further amplified the campaign's reach through spontaneous viral content, creating secondary creations on major social media platforms like YouTube and Instagram. One such fan-made video has already surpassed 1.7 million views, demonstrating the strong synergy between Domino's Pizza and Le Sserafim.

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It looked like they were really enjoying the new product, making my mouth water.

A Domino's Pizza representative expressed gratitude for the positive customer response, emphasizing how Le Sserafim's fresh and energetic appeal enhanced the TVCF for the 'Moojinjang Shrimp Steak Pizza.' Le Sserafim, a group that debuted in March 2024, has seen a surge in popularity, particularly with their song 'Love Attack' gaining traction over two years after its release.

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We are grateful to our customers who have shown positive reactions to the TVCF video for the Moojinjang Shrimp Steak Pizza, enhanced by the fresh and energetic charm of the trending girl group Le Sserafim.