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Donate blood and shape tomorrow: Olomouc Region targets students with vampire and AI campaign

From iDNES · () Czech

Translated from Czech and summarized by DistantNews. Read the original for the full story.

At a glance

News Sources not specified New plan
  • The Olomouc Region says it lacks at least 500 blood donors.
  • The regional government and Czech Red Cross launched the Tomorrow Makers campaign to attract secondary-school students.
  • The campaign will rely heavily on social media and use vampire and artificial intelligence themes.

The Olomouc Region is turning to vampires and artificial intelligence in a campaign designed to recruit more blood donors.

At least 500 additional donors are needed in the region. The regional government hopes to reverse the declining trend by working with the Czech Red Cross.

Called Tomorrow Makers, the campaign will focus mainly on secondary-school students and will take place largely on social media.

About this summary

Originally published by iDNES in Czech. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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