Dong Thap 'guides hands-on' to bring agricultural products to e-commerce platforms

Dong Thap province is actively working to enhance the digital sales capabilities of its agricultural sector through a series of e-commerce training workshops. Organized by the provincial Department of Industry and Trade, these sessions aim to equip local businesses, cooperatives, and individual farmers with the skills needed to thrive in online marketplaces.

The initiative, part of the first Fruit Festival, has drawn nearly 200 participants. The training focuses on practical aspects of e-commerce, including setting up online storefronts, mastering livestreaming techniques for sales, managing orders, and effectively operating sales channels on various e-commerce platforms. This hands-on approach is designed to provide immediate, actionable knowledge.

A recent highlight of the program was a livestream event on TikTok that successfully sold 2.5 tons of pineapple from Hung Thanh commune. This achievement serves as a tangible demonstration of the training's impact, showcasing the potential for digital platforms to significantly expand market reach for local produce. Several other livestream sessions during the festival also promoted agricultural products from Dong Thap and other southern provinces on TikTok Shop and Shopee.

Beyond direct sales, these online activities also serve to promote the province's fruit festival and its agricultural brands more broadly. By expanding sales channels and increasing visibility, Dong Thap aims to strengthen its agricultural economy and connect its producers with a wider customer base, both domestically and potentially internationally.