Dr Jacqueline Rowarth discusses food fraud risks on The Country

Dr. Jacqueline Rowarth joined Rowena Duncum on The Country radio show to delve into the pervasive issue of food fraud. The discussion centered on the significant risks this illicit activity poses not only to consumers but also to legitimate producers and exporters within the food industry.

Rowarth, an expert in the field, elaborated on the multifaceted nature of food fraud, which can range from mislabeling ingredients to counterfeiting products. The conversation underscored the economic implications, noting how fraudulent practices can undermine market integrity and damage the reputation of trusted brands and national food industries.

The segment also included a panel discussion featuring Northland National MP Grant McCallum and Associate Agriculture representative Mark Patterson. Their participation aimed to provide a broader perspective on the challenges and potential solutions related to safeguarding the food supply chain against fraudulent activities.