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Dreame names Cristiano Ronaldo ambassador and targets global leadership in home technology

From Clarín · () Spanish

Translated from Spanish and summarized by DistantNews. Read the original for the full story.

At a glance

In-depth Named sources New plan
  • Dreame appointed Cristiano Ronaldo as a global ambassador as it seeks to become a leading worldwide home-technology brand.
  • The company said revenue rose 91% year on year in the first half of 2026 and claimed a 39.5% share of the Western European robot-vacuum market.
  • At IFA 2026, Dreame presented a robot vacuum with steam cleaning, priced at 1,499 euros when it launches on Sept. 21.

Dreame chose Cristiano Ronaldo to embody its ambition to move from a successful European vacuum brand to a global home-technology powerhouse. Sean Chen, the company’s president for Western Europe, presented the football star as a symbol of the next stage in Dreame’s expansion at IFA 2026 in Berlin.

“We do not settle for being number one in Europe, we want to be in the global top,” Chen said. He also argued that Dreame should no longer be seen simply as a vacuum-cleaner maker. The company’s wider portfolio includes NAVEE electric scooters, NexLawn lawnmowers and MOVA, a second vacuum brand.

Dreame said its revenue increased 91% year on year in the first half of 2026. It claimed a 39.5% share of the Western European robot-vacuum market and 23% in Spain. The company said it ended 2025 as Europe’s leading brand by units shipped, citing IDC data, and estimated that more than five million European households now own one of its products.

We want to present Dreame as a group, and for that we have Cristiano Ronaldo as a global ambassador, a sign of our ambition to take the brand to the next level.

· Sean ChenDreame’s Western Europe president explained the significance of Ronaldo’s appointment.

The company used the Berlin trade fair to showcase the technology behind its next push. Dawn Chen, Dreame’s commercial director for robot vacuums and home appliances in Western Europe, presented the Aqua20 Pro Ultra Roller X Complete. The robot uses steam at temperatures of up to 180 degrees Celsius, with four steam outlets, before combining the process with hot-water mopping.

Dreame said the machine removes 99.999% of bacteria, a result it said independent laboratory SGS had tested. Its roller mop extends by up to eight centimeters to reach corners and furniture, while the OmniSight 4.0 system recognizes more than 320 types of objects. The vacuum offers 40,000 pascals of suction power, but its price places it well above the average household budget. It will launch on Sept. 21 for 1,499 euros, with a 300-euro discount during its first two weeks.

We do not settle for being number one in Europe, we want to be in the global top.

· Sean ChenChen described Dreame’s worldwide growth ambitions at IFA 2026.
About this summary

Originally published by Clarín in Spanish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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