Dubai grants Garmin 10-year naming rights to ONPASSIVE Metro Station

ONPASSIVE Metro Station in Dubai will be renamed Garmin Metro Station under a 10-year naming-rights agreement.

Dubai’s Roads and Transport Authority granted the rights to Garmin through AMIT Retail LLC, the brand’s exclusive distributor in the United Arab Emirates. The agreement extends the Dubai Metro Stations Naming Rights Initiative across the Red and Green lines.

Garmin specialises in smart devices and GPS navigation technology. AMIT Retail and Hypermedia signed the agreement in the presence of Mada Media, which manages Dubai’s out-of-home advertising sector and oversees naming-rights deals under its concession agreement with the RTA.

Abdul Mohsen Kalbat, chief executive of the RTA’s Rail Agency, said Garmin’s participation showed that the initiative could attract leading brands from different business sectors. He said the program strengthens public-private partnerships, attracts investment in transport assets and increases their economic value in support of the Dubai Economic Agenda, known as D33.

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Garmin’s participation demonstrates the initiative’s ability to attract leading brands from diverse business sectors.