Dushanbe hosts IMPACT Creative Night meetup for media and business professionals

Key figures from Tajikistan's media and business sectors convened in Dushanbe for the second IMPACT Creative Night meetup. The event, designed to foster dialogue and collaboration, focused on the practical challenges faced in the creative industries.

Participants engaged in lively discussions, identifying communication as a primary obstacle, often more significant than budget constraints or a lack of ideas. A central question explored was how creative agencies can effectively persuade clients to perceive creativity not as an expense, but as a valuable investment. The exchanges highlighted common points of contention between agencies and brands.

This gathering is the second in a series of IMPACT Creative Night events, organized by Asia-Plus, which precede the main IMPACT Forum. The forum itself is in its second year of organization. The recent meetup was supported by the International Bank of Tajikistan (IBT) as the general sponsor, with additional partnerships from the Delegation of the European Union and the bank "Humo."