Dyson’s camera-equipped toothbrush aims to transform oral hygiene
Translated from German and summarized by DistantNews. Read the original for the full story.
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- Dyson has launched its oral-hygiene product category with the Dyson Camera Jet toothbrush.
- The device includes a 12.5-milliliter mouthwash tank, a water jet for cleaning between teeth and a camera that can send brushing videos to a phone.
- Oral-hygiene expert Alessandra Pennetta helped test how people use the device at Dyson’s research center in Singapore.
The toothbrush can film its user while they brush. That is the central feature of Dyson’s new Camera Jet, a device the company says should change how people clean their teeth.
The product includes a small tank holding 12.5 milliliters of mouthwash. A strong water jet is designed to clean between the teeth, while an integrated camera records the brushing process and can send the video to a mobile phone.
Dyson developed the toothbrush at its research center in Singapore. Alessandra Pennetta, an Italian dentist and oral-hygiene specialist with 15 years of clinical research experience, watched thousands of test users brush their teeth in front of a sink-mounted camera and monitor.
Most people believe they brush their teeth thoroughly, but they do not.
Pennetta said many people believe they brush thoroughly, but do not. Right-handed users, for example, tend to clean the left side of their mouths more carefully. The testing aimed to show how people interact with the somewhat bulky device and guide possible changes.
The launch marks Dyson’s move beyond vacuum cleaners, hair dryers and air purifiers. Founder James Dyson, now 79, presented the new product category himself, continuing his direct involvement in the company’s product launches.
It is so interesting to watch people brushing their teeth.
About this summary
Originally published by Neue Zürcher Zeitung in German. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.
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