E-commerce in Mexico is in its early stages, says Amazon director

E-commerce in Mexico is experiencing robust annual growth of 20% to 25%, yet it remains in its early stages of development, stated Pedro Huerta, general director of Amazon Mexico. He noted that despite a somewhat subdued economic climate in the first quarter, online sales have maintained a positive trajectory, driven by increasingly informed and demanding consumers.

Huerta highlighted that following the "Hot Sale" event and looking ahead to "Prime Day," growth rates are expected to surpass the average for the Mexican e-commerce sector. He believes that purchase frequency still has significant room for expansion, indicating that the national e-commerce landscape is just beginning to mature. "The penetration of e-commerce within total commerce is between 13% and 15%, which means there's still a lot of potential, especially in categories like beauty," he commented, likening the current stage to "the 15th minute of the first half" in a football match.

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The first quarter was indeed a quarter with perhaps a bit of contraction, but starting from Hot Sale and what I'm seeing now in these weeks of June, and what I expect for Prime Day, are growths above the average growth of Mexican e-commerce.

Amazon Mexico is observing a diversification in online consumption patterns. While sales of televisions and audio equipment saw a boost prior to the World Cup, consumer demand has since shifted towards beauty, health, and wellness products. The upcoming "Prime Day" event, running from June 25 to June 29, is expected to drive growth exceeding the national average for e-commerce.

To capitalize on consumer interest, Amazon Mexico's "Prime Day" strategy includes discounts of up to 65%, additional bank promotions, and financing plans extending up to 18 months without interest. Huerta emphasized that these elements are particularly appealing to Mexican consumers, who value flexible payment options. The company is optimistic about the continued expansion and deepening penetration of online retail in the country.

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The penetration of e-commerce divided by total commerce is between 13% and 15%, with which in some categories like beauty, there is still a lot of room. Now that we are all in the World Cup fever, we are in the 15th minute of the first half.