E-Mart Directly Imports 100-Year-Old German Pretzel Brand 'Ditsch' for 'Global Gourmet at Home' Experience

E-Mart is strengthening its product competitiveness by expanding its "Global Famous Restaurant Direct Sourcing" program. Following the success of Italian Neapolitan pizza and Thai pad thai, the retailer is now directly importing pretzels from Ditsch, a German bakery with a century-long tradition.

Established in 1919, Ditsch specializes in the traditional German baking method known as 'Laugen,' which involves dipping dough in an alkaline solution before baking. This process gives the pretzels a distinct dark brown crust, a chewy texture, and a savory flavor. Ditsch pretzels are a common sight in German airports, train stations, and shopping malls, making the brand a household name.

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We will continue to discover proven popular overseas restaurants.

The newly launched "Ditsch Salt Butter Pretzel Stick" enhances the traditional recipe with 14.5% salt butter for added richness. Each 84g pretzel is individually packaged and can be frozen, retaining its freshly baked chewy texture and savory taste when thawed at room temperature for two hours before consumption.

This product launch is part of E-Mart's broader strategy to cater to the growing consumer trend of globalized culinary experiences. The retailer aims to provide customers with the ability to enjoy authentic flavors from renowned international eateries within their own homes. Previous direct-sourcing efforts, such as Margherita pizza from Naples' "Da Michele" and "Tipssamai" pad thai from Bangkok, have seen significant sales, indicating strong consumer interest in these global offerings. E-Mart plans to continue developing popular international menu items through direct sourcing collaborations to ensure price competitiveness and authenticity.

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Through the directly sourced products E-Mart offers, we hope customers can enjoy the authentic taste of the region conveniently and at a reasonable price.