Ecuador cuts beer prices by 20% during World Cup

Ecuadorian fans are enjoying a special discount on beer and other alcoholic beverages during the 2026 FIFA World Cup, thanks to a temporary suspension of the special consumption tax. President Daniel Noboa announced the measure, which took effect on June 11 and will last until July 20, coinciding with the tournament's duration.

“

This way, beer prices will drop by more than 20%.

The price reduction is significant, with beer and other mid-priced alcoholic drinks seeing a drop of at least 20%. This initiative is part of a broader effort to rally national support for the Ecuadorian team, which is participating in its fifth World Cup. The government hopes this will not only encourage citizens to follow the team but also stimulate economic activity during the event.

President Noboa expressed confidence in the national team's potential to advance further in the tournament. He stated that suspending the tax aims to support the team and energize the economy through increased consumption and entertainment during the World Cup period. The government believes that with everyone's attention focused on football, this measure will contribute positively to the national mood and economic climate.

“

Everyone's attention is focused on football during the World Cup.

Officials highlighted that the primary goal is to increase public engagement with the World Cup by encouraging spending. This, in turn, is expected to benefit small businesses in the hospitality sector, such as bars, restaurants, and related service industries. By leveraging the increased foot traffic and consumer interest generated by the tournament, these businesses are anticipated to see a rise in profits.

“

I believe the national team has the ability to go further!