eHarmony deceived customers with ‘subscription traps’ that cost hundreds of dollars, court finds

The dating website eHarmony deceived customers with "subscription traps" that cost them hundreds of dollars, Australia's federal court has found. The ruling comes after the Australian Competition and Consumer Commission (ACCC) sued the U.S.-based company in 2023.

The ACCC accused eHarmony of misleading consumers about the costs and renewal terms of its premium subscriptions. The watchdog received hundreds of complaints from customers who felt they were unfairly charged after being offered "free dating" on the platform. The court's decision validates these concerns, finding that eHarmony engaged in deceptive conduct.

This judgment highlights the importance of transparency in online subscription services. The court's finding means eHarmony must face the consequences of its practices, which impacted thousands of customers. The ACCC's action aims to protect consumers from such misleading sales tactics.

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eHarmony deceived customers with ‘subscription traps’ that cost hundreds of dollars, court finds