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El Comercio Selected for Google and SIP's AI Video Lab 2026

From El Comercio · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

News Named sources Ongoing story
  • El Comercio has been selected by Google News Initiative and the Inter American Press Association (SIP) to participate in the AI Video Lab 2026 program.
  • The program aims to enhance digital production and accelerate journalistic transformation in Latin America by integrating artificial intelligence into video workflows.
  • El Comercio is among 41 regional media outlets from 11 countries participating in the initiative, which includes specialized training, personalized consulting, and access to strategic resources.

El Comercio has been chosen as one of 41 regional media outlets to participate in the prestigious AI Video Lab 2026 program, a joint initiative by the Google News Initiative and the Inter American Press Association (SIP). This program is designed to bolster digital production capabilities and accelerate the transformation of journalism across Latin America.

The AI Video Lab 2026 focuses on integrating artificial intelligence into the production, editing, and distribution of video content. The program, developed by Marktube Group, emphasizes ethical and efficient implementation of AI tools within newsroom workflows. Following a rigorous selection process, the lab aims to equip participating newsrooms with advanced operational tools to improve narrative languages and technological adoption.

We are excited to celebrate our fourth collaboration with the SIP to continue supporting media in the region in their digital transformation. In this edition, we have focused on video, convinced that it is the format with the greatest dynamism and current growth.

— Alejandra BrambilaNews Partner Manager at Google, on the AI Video Lab 2026 program.

Alejandra Brambila, News Partner Manager at Google, expressed enthusiasm for the collaboration, stating, “We are excited to celebrate our fourth collaboration with the SIP to continue supporting media in the region in their digital transformation. In this edition, we have focused on video, convinced that it is the format with the greatest dynamism and current growth.”

Carlos Lauría, Executive Director of SIP, highlighted the program's lasting impact, noting, “This program offers newsrooms concrete tools to strengthen their audiovisual capabilities and explore new opportunities.” The initiative provides not only theoretical training but also intensive practical components, including specialized workshops, personalized consultations, and access to strategic resources, enabling participants to develop sustainable digital innovation projects. The program, managed by Marktube Group, commenced this week and will run until December 2026.

This program offers newsrooms concrete tools to strengthen their audiovisual capabilities and explore new opportunities.

— Carlos LauríaExecutive Director of SIP, on the program's impact.
DistantNews Editorial

Originally published by El Comercio in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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