EL COMERCIO warns of brand impersonation on external websites

EL COMERCIO, a prominent news outlet in Ecuador with a long-standing commitment to accuracy and journalistic rigor, has issued a public alert regarding the unauthorized use of its brand. The newspaper is informing the public that it is not responsible for content disseminated on external websites that are falsely using its name and visual identity.

In recent days, the newspaper's editorial staff has identified several external web portals that are employing EL COMERCIO's brand, logo, and other identifying elements without permission. The clear objective of these unauthorized platforms is to publish information that has not been produced or verified by EL COMERCIO's own journalists.

The newspaper emphatically clarifies that it has no editorial or commercial relationship with these digital platforms. All content legitimately published under the EL COMERCIO banner is exclusively hosted on its official website and verified social media accounts. Any information found on sites external to these official channels is deemed to lack journalistic value and does not represent the publication's editorial line or its established standards of quality and ethics.

EL COMERCIO urges its readers to exercise extreme caution when seeking information. It stresses the indispensable step of verifying the navigation URL before giving credibility to any news. The publication's sole official domain is www.elcomercio.com, and readers are advised to always check the web address in their browser's bar to confirm they are on the legitimate EL COMERCIO page.

The newspaper acknowledges and appreciates the audience's trust, calling it their most valuable asset. They thank those who have reported these irregularities and who remain loyal by consistently choosing verified platforms for news on Ecuador and the world. This alert aims to protect the integrity of their brand and ensure readers receive accurate, verified information.