Elin Peters answers: Why is everyone so obsessed with quark?

Quark's popularity has reached a fever pitch, with shortages reported in stores earlier this year. Swedish food editor Elin Peters, writing for Dagens Nyheter, delves into the phenomenon, questioning why everyone is so "obsessed" with the dairy product.

Peters recalls dismissing flavored quark as a passing fad when it first appeared, believing that consumers would favor organic and additive-free options. However, she notes a shift in dietary trends, with a growing focus on protein intake. This perceived protein deficiency has fueled various food trends, including increased meat consumption, protein bars, and, of course, flavored quark.

While acknowledging that some individuals may require more protein, Peters cites Livsmedelsverket (the Swedish Food Agency) stating that healthy people with varied diets generally do not need to worry about protein quality. She suggests the true appeal of quark lies in its dessert-like flavors, such as vanilla, cookies and cream, and lemon cheesecake. "Quark hype is actually an excuse to eat something that tastes like dessert with a clear conscience (No added sugar! Only 0.2% fat!) Anytime and anywhere," she writes.

Peters concludes with a lighthearted remark about needing vitamin K, humorously suggesting a dry martini as a solution, further emphasizing her playful take on food trends.

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Quark hype is actually an excuse to eat something that tastes like dessert with a clear conscience (No added sugar! Only 0.2% fat!) Anytime and anywhere.