End of an Era: Labubu's Resale Market Price Collapses

The dizzying heights of collectible toy hype have come crashing down for 'Labubu,' the whimsical monster figures from Chinese company Pop Mart. What was once a near-cult phenomenon, adorning the bags of teenagers and coveted by celebrities like Kim Kardashian and David Beckham, has rapidly lost its luster. This dramatic fall from grace serves as a stark reminder of the ephemeral nature of pop culture trends and the speculative bubbles that can form around them.

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Die chinesischen Spielzeugmonster haben ihren Zenit überschritten.

The Labubu craze, which peaked just last year, was fueled by the allure of rarity and the thrill of the unknown. Similar to trading cards or Panini stickers, blind boxes meant buyers never knew if they'd unbox a common version or a highly sought-after collector's item. This element of surprise, combined with celebrity endorsements and the potential for significant resale profits, transformed these toys into speculative assets, attracting investors hoping to cash in on the next big thing in "exotic hard assets."

However, the market has spoken, and the Labubu bubble has burst. Resale platforms like eBay and Stock X are now flooded with figures selling for a fraction of their former value. On Carousell, a "practically new" Labubu can be found for as little as 7 Swiss francs, a far cry from the $150,000 one rare oversized figure commanded at auction just last June. This sharp decline is mirrored in Pop Mart's stock performance, which has more than halved since its peak in August 2025.

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Im vergangenen Juni löste eine seltene Labubu-Figur in Übergrösse bei einer Auktion noch 150 000 Dollar.

Despite this downturn, Pop Mart appears undeterred, already betting on its next product line to capture the market's imagination. The company's strategy relies on its ability to consistently generate the next viral sensation, a challenging feat in an increasingly fickle consumer landscape. The Labubu saga underscores the speculative nature of the collectibles market and the inherent risks for both consumers and investors who chase the next fleeting trend.

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Auf Carousell, einer Art singapurischem Ricardo, gibt es «praktisch neue» Labubus für 15 Singapur-Dollar, also etwa 7 Franken.