Entrepreneurs must prioritize public perception, authenticity for brand growth

Ayobami Eruobami, founder of Erumedia Group and Pressford, stresses the critical role of Lifestyle Public Relations for entrepreneurs and creatives.

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In today’s digital age, people no longer buy into businesses alone; they buy into personalities, lifestyles, perception and authenticity.

In today's digital economy, Eruobami explained, consumers connect with personalities and authenticity as much as with products. "In today’s digital age, people no longer buy into businesses alone; they buy into personalities, lifestyles, perception and authenticity," he stated.

He highlighted that Lifestyle PR has been instrumental in his personal brand's growth and his companies' visibility over the past five years. "For the past five years, Lifestyle PR has been the primary strategy behind the growth of my personal brand and the visibility of my companies, Erumedia Group and Pressford," he said. This strategy, he noted, shapes client perception and influences their decision to work with him.

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For the past five years, Lifestyle PR has been the primary strategy behind the growth of my personal brand and the visibility of my companies, Erumedia Group and Pressford.

Eruobami clarified that Lifestyle PR extends beyond mere appearances, encompassing intentional perception management through everyday living, personal branding, and consistent public positioning. "Lifestyle PR is about intentionally communicating credibility, ambition, confidence, growth and influence through the lifestyle people consistently see around you," he explained.

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Lifestyle PR is about intentionally communicating credibility, ambition, confidence, growth and influence through the lifestyle people consistently see around you.

He emphasized that trust remains paramount, with clients evaluating the person behind the brand before committing. "Before clients pay for a service, they first buy into the person behind the brand. They observe how you speak, how you present yourself, the environments you move in, the quality of your network, your consistency, and even how you live your daily life online," he added. Eruobami noted that many clients were drawn to his brand through this perceived professionalism and lifestyle, which instilled confidence in his ability to manage their reputations.

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Before clients pay for a service, they first buy into the person behind the brand. They observe how you speak, how you present yourself, the environments you move in, the quality of your network, your consistency, and even how you live your daily life online.