Erborian's cult-favorite BB Cream gets a summer update with new 'glass skin' Glow Moisturizer

South Korean beauty brand Erborian has introduced its latest offering, the Glow Moisturizer, aiming to capture the coveted 'glass skin' aesthetic for the summer season. This new hydrating cream promises to deliver a luminous, dewy complexion, building on the legacy of the brand's popular BB Cream.

The Glow Moisturizer is formulated with a vegan blend, boasting 92% natural origin ingredients. Key components include hyaluronic acid and niacinamide, a powerful duo known for its ability to boost hydration, enhance radiance, and improve skin texture. The cream is designed to provide up to 24 hours of moisture, leaving the skin looking uniform, radiant, and feeling supple, all without a greasy residue.

Erborian emphasizes that the desired glow comes from well-cared-for skin rather than the artificial effect of a highlighter. Dermatologically tested, the product features a silky texture for a pleasant application experience. According to instrumental studies conducted by the brand, the moisturizer provides double the hydration instantly, with 97% of participants noting long-lasting hydration after 28 days and an immediate boost in luminosity.

Available on Amazon for under 10 euros, the Glow Moisturizer comes in a 20ml bottle, with a larger 50ml size also offered. This launch positions itself as a potential successor to the brand's iconic BB Cream, offering a fresh take on achieving healthy, radiant skin.