Estonia's 'Clear Designated Driver' campaign registers over 7,300 pledges for Midsummer

Estonia's 'Selge grupijuht' (Clear Designated Driver) campaign has achieved a significant milestone, registering 7,329 participants ahead of the Midsummer celebrations. The initiative aimed to promote responsible driving by encouraging individuals to volunteer as sober drivers for their social gatherings during the holiday period.

Between June 1 and June 18, individuals could register their commitment online or at eight designated points across Estonia. Those who registered in person received campaign stickers, certificates of participation, and non-alcoholic beverages. The final two days of registration saw a surge in participation, with nearly 2,000 new pledges.

Radio Kuku, the campaign's organizer, expressed gratitude to all who participated, along with its partners Inchcape Motors, Seesam Insurance, A. Le Coq, and Carglass. The station will hold a prize draw for all registered participants on June 19 during the radio show 'Indrek Vaheoja,' with winners announced on Kuku's website.

The campaign, coinciding with Radio Kuku's 30th anniversary, successfully spread the message of designating a sober driver to ensure safety during the festive Midsummer period.