Estonia’s new-car market surpasses all of last year’s sales in eight months
Translated from Estonian and summarized by DistantNews. Read the original for the full story.
At a glance
- Estonia registered 1,486 new passenger cars in August, up 51% from a year earlier, and 13,154 in the first eight months, already exceeding the 2025 total of 13,142.
- Passenger-car and commercial-vehicle registrations reached 1,690 in August and 15,260 since January, up 55% year on year.
- Toyota dealer executive Raido Rosenfeld said the strong growth partly reflects last year’s low base after the car tax caused a sharp market decline, while electric cars reached an 11.7% share.
Estonia’s new passenger-car market has already exceeded its entire 2025 sales volume, with eight months of this year still recorded.
Dealers registered 1,486 new passenger cars in August, 51% more than in the same month last year. Since January, registrations have reached 13,154, compared with 13,142 for all of 2025. The year-to-date increase stands at 58.6%, or 4,862 more cars than during the same period last year.
Raido Rosenfeld, chief executive of Elke’s Toyota dealerships in Tallinn’s Mustakivi and Mustamäe districts, said the growth partly reflects the exceptionally weak comparison base created by the sharp market decline that followed the introduction of the car tax. He said the figures also indicate a gradual recovery, although sales remain below the normal levels of earlier years.
The positive point is that eight months have produced more new passenger cars than the whole of last year. This shows that the market is moving toward recovery, but we cannot yet speak of a recovery because sales volumes remain below the normal levels of earlier years.
Registrations have eased from the spring peak. Dealers recorded 1,893 new passenger cars in May, 1,950 in June, 1,627 in July and 1,486 in August. Rosenfeld said this did not necessarily signal another weakening, because some normalization was expected after a strong spring. He said the market’s absolute volumes and its stabilization during the autumn would provide a clearer indication of the recovery’s pace.
The combined market for passenger and commercial vehicles reached 1,690 registrations in August, up 46.4% from a year earlier. The year-to-date total of 15,260 is just 211 vehicles short of the entire 2025 volume, meaning last year’s level could be reached as early as September.
Electric cars provided another clear change in August. Estonia registered 174 new fully electric passenger cars, lifting their market share to a record 11.7%.
The spring was very strong for car sales, and after such a period some normalization of volumes is to be expected.
Originally published by Postimees in Estonian. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.