European Athletics Championships: Half-Empty Stands in Birmingham Raise Questions About 'Fiasco'

The European Athletics Championships in Birmingham are facing a significant attendance crisis, with stark images of half-empty stadiums dominating the event. Even a home victory in the women's 100 meters by Briton Amy Hunt saw the 23,000-capacity stadium officially record only 13,000 spectators.

“

It’s a bit disappointing from a spectator point of view. Especially on the home straight. There’s almost nobody in the stands.

Despite organizers asserting that ticket sales have "largely exceeded our objectives" and that 50% of tickets were available for under 30 pounds, on-site observations and media reports suggest a different reality. Many seats, particularly in less desirable sections, remained conspicuously empty throughout the competition.

Commentators like former world champion Steve Cram expressed disappointment, noting the sparse crowds and questioning the celebration of an athletics event that failed to draw significant public interest in a nation with a strong track record in the sport. The low turnout is particularly concerning as London prepares to bid for the 2029 World Athletics Championships.

“

Birmingham 2026 is delighted with ticket sales for the tournament, which have largely exceeded our objectives.

The primary reason cited for the poor attendance is the "exorbitant" price of tickets. Entry-level tickets were reportedly priced at 40 pounds (55 euros), with premium seats reaching up to 130 euros. Beyond stadium entry, secondary costs, such as shuttle services priced at 26 euros, have also drawn criticism, further deterring potential attendees.

“

The least expensive tickets were put on the market for 40 pounds, or 55 euros, and prices rose to 130 euros for the best seats.