Expert: Nicolás Occhiato's handling of scandal was 'damage control'

Nicolás Occhiato, owner of the streaming channel Luzu TV, has been praised for his skillful management of a recent controversy involving actress Florencia Peña and a false news report. According to Lisandro Bregant, a storytelling communication consultant, Occhiato's brief statement on his program "Nadie dice nada" effectively contained the situation, preventing further escalation.

Bregant characterized Occhiato's approach as "damage control" and "intelligent communication." He noted that Occhiato strategically avoided mentioning any specific individuals or groups involved, including the Messi family and Florencia Peña. By not naming names, Bregant explained, Occhiato prevented the activation of associated public imagination and avoided fueling the controversy further, treating the situation as a "silhouette" rather than engaging directly.

In his statement, Occhiato mentioned that appropriate apologies had been made privately and emphasized that the situation was resolved. He also addressed rumors circulating on social media, asserting that "no brands" had withdrawn their advertising from Luzu TV. This assertion aimed to counter negative narratives and reassure stakeholders about the channel's stability.

Bregant highlighted that Occhiato's crisis management was particularly noteworthy, even comparing it favorably to practices seen in politics. The consultant's analysis, shared on X, gained significant traction, surpassing one million views. Occhiato's handling of the situation focused on addressing the business implications and reassuring his audience, while ensuring private apologies were extended to those affected.

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Pidió disculpas en privado a las personas involucradas y aclaró en público el negocio. No suele abundar el manejo de crisis en streaming. Hasta te diría que en política no suelo ver ese tipo de buenas prácticas